Berlei Print Womankind – The first bra that is truly kind to women, 2 by The Monkeys
The Print Ad titled Womankind – The first bra that is truly kind to women, 2
was done by The Monkeys advertising agency for Berlei in United Kingdom. It was released in Sep 2020.
Berlei: Womankind – The first bra that is truly kind to women, 2
Brand
Media
Released
September 2020
Posted
September 2020
Market
Agency
Director
Production Agency
Credits & Description:
Client: Berlei
Agency: The Monkeys
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu
Published: September 2020
Synopsis:
Berlei Womankind, brand wanted women to know that they no longer needed to squeeze into a preconceived idea of boob beauty! Women can now choose ultimate comfort simply by embracing their natural shape.
Introducing the first bra that is truly kind to women; Womankind by Berlei
The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.