BirdLife: Burnt, 4

Credits & Description:

Agency: Saatchi & Saatchi
Client: Birdlife International
Photographer: Jeremy Wong
Art Director: Ming Bong
Art Director: Randy Raharja
Art Director: Chris Soh
Art Director: Dana Lim
Typographer: Chris Soh
Creative Director: Fajar Kurnia
Creative Director: Jeremy Chia
Account Director: Cathy Nicolay
Programme Development Manager: Celine Santillan
Executive Creative Director: Dominic Stallard
Director, Partnerships and Regions: Dr. Hazell Shokellu
Group Creative Director: Eric Yeo
Programme Officer: Felicia Wee
Production Company: Miracle Factory
Production Company: Nemesis Pictures
Description:
The forest fires in Indonesia are becoming an annual affair. To clear the land for farming, palm oil companies burn virgin rainforests down. Birdlife wanted Indonesians and the neighbouring countries affected to know that habitat loss had a devastating effect on native bird species.
This campaign is part of BirdLife's 'Forests of Hope' programme (Hutan Harapan). Harapan is Indonesia's first Ecosystem Restoration Concession and covers over 98,000 ha of threatened lowland forest in Sumatra.