BlackSheep.Works: Baliquaedamascus

Credits & Description:

Terror is non-partisan. It spares neither the East nor the West. It is lurking in your backyard. It is playing hide-and-seek in ours too. Whether it’s the first world Paris or the third world Bangladesh, vibrant Bali or laid-back Damascus, cosmopolitan Istanbul or rustic Homs, Sunni Tunis or Shia Lebanon, terror has ravaged all with mercy for none. It doesn’t show any bias. We should return the favor. And this is how we did it. At BlackSheep.Works, Kashmir's exclusive strategic and creative communications agency, we took it as our prerogative to register a strong protest against the world’s selective outrage against acts of terrorism, where one terror attack occupies larger media real estate over another, sometimes with more causalities and a greater display of bestiality. This is our first house campaign against the world's selective outrage against terrorism. This campaign jolts the world out of its biased notions and delivers the message loud and clear, that if terror isn’t biased, our outrage against it mustn’t be either.
Media: Print
Category: Public interest
Client: BlackSheep.Works
Agency: BlackSheep.Works
Country: India
Creative Director: Asif Amin Tibet Baqual
Art Director: Suhail H Naqshbandi
Copywriter: Asif Amin Tibet Baqual
Business Director: Yasir Amin Tibet Baqual