Bodyform Print, Outdoor, Digital Blood by AMV BBDO London
The Print Ad titled Blood
was done by AMV BBDO London advertising agency for Bodyform in United Kingdom. It was released in Dec 2016.
Bodyform: Blood
Brand
Released
December 2016
Posted
December 2016
Market
Industry
Agency
Production Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Film | Best Online Advertising Film: 1 minute or over | Gold |
| Film | Best TV 60secs and over | Gold |
| Film Craft | Best Use of Music | Silver |
| Film Craft | Best Direction | Gold |
| Film Craft | Best Editing | Silver |
| General | Best Integrated Campaign | Gold |
| Outdoor | Best Poster Campaign (campaign) | Gold |
| Film Craft | Best Cinematography | Gold |
| Clio Awards 2017 | ||
| Integrated Campaign | Product/Service | Gold |
| Brand Partnerships & Collaborations | Product/Service | Gold |
Credits & Description:
Market: London
Agency: Amvbbdo
Entrant Company: Amvbbdo
Agency Network: Bbdo
Holding Company: Omnicom Group
Production Company: Stink
Advertiser / Brand: Sca Libresse/Bodyform
Synopsis:
Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about. This film is designed to start that conversation and break sport’s ‘last taboo’ – periods.