Bosch: Icebergs, 2

Credits & Description:

Media: Print

Geo: Germany

Category: Electronics & Technology

Agency: DDB

Brand: Bosch

Frozen freezer departments waste a lot of energy and contribute to global warming. Or to put it straight: if you have icebergs in your fridge they are missing somewhere else. To dramatise this fact, we photographed frozen freezer compartments in a documentary style, to make them look like arctic landscapes. And pointed out that a Bosch freezer with NoFrost-Technology prevents the ice from building up in the first place.



Advertising Agency: DDB, Berlin, Germany

Chief Creative Officer: Eric Schoeffler

Executive Creative Director: Bastian Meneses von Arnim

Creative Director: Daniel Bödeker

Copywriter: Daniel Bödeker, Mario Loncar

Art Director: Mario Loncar, Veit Möller

Photography: Szymon Plewa

Design: Michail Paderin

Art Buyer: Susanne Kreft

Account Managers: Britta Posner, Azade Toygar

Planner: Jonas Pöhlmann