Brasso: Print, 2

Credits & Description:

Client: Department for International Trade
Director of International Trade Campaign : Jamila Saidi
Deputy Head of International Trade Campaign: Charlotte Moss
Campaign Marketing Manager: Olivia Loh

Creative Agency: M&C Saatchi
Chief Creative Officer: Justin Tindall
Deputy Executive Creative Director: Matt Lee
Creative Team: Matt Lee and Darren Keff
Strategy: Simon Butcher Chief
Client Officer: Jeremy Hemmings
Account Team: Gemma Dodds, Dan Eastment and Katie Mandel
Producer: Ed Day

Media Agency: gyro
Business Director: Verity Dyson
Published: June 2018
Synopsis:
The Department for International Trade is celebrating the success of the UK Creative Services sector at this year’s Cannes Lions Festival of Creativity as it launches a new campaign from M&C Saatchi.
The campaign playfully nods to the haul of silverware the UK is expected to bring home again this year, as it enlists the quintessential British metal polish with a royal warrant – Brasso – the “Official sponsor of the UK creative industries” for the week.
Developed in conjunction with media partners gyro, Clear Channel and voodooh, the campaign will update its creative throughout the week to celebrate the number of Cannes Lions won by UK creative agencies.
The government department, led by International Trade Secretary Dr Liam Fox, seeks to increase international trade and investment as the UK prepare to exit the European Union. The work is part of the department’s GREAT International Trade campaign, which promotes British goods and services to international B2B and government buyers across fourteen key sectors.