Brizo Print Counter/Balance, 4 by Young & Laramore

Counter/Balance, 4
The Print Ad titled Counter/Balance, 4 was done by Young & Laramore advertising agency for Brizo in United States. It was released in Oct 2020.
Advertising campaign for Brizo

Brizo: Counter/Balance, 4

Brand
Brizo
Media
Print
Released
October 2020
Posted
October 2020
Market
United States
Industry
Household maintenance & pet products
Agency
Young & Laramore
Creative Director
Scott King
Associate Creative Director
Dan Shearin
Account Supervisor
Alexandra Neff

Credits & Description:

Client: Brizo
Advertising Agency: Young & Laramore, USA
President and Chief Strategy Officer: Tom Denari
Principal, Executive Creative Director: Carolyn Hadlock
Principal, Group Creative Director: Trevor Williams
Creative Director: Scott King
Senior Writer: Jane Driver
Senior Designer: Mitchell Brown
Associate Creative Director: Dan Shearin
UX Designer: Rachel Regan
Senior Digital Developer: Chris Weiper
VP of Account Management: Nick Prihoda
Account Supervisor: Alexandra Neff
Senior Account Manager: Adair Dorsett
Account Manager: Sydney Jameson
VP, Media Director: Lindsey Warner
Digital Media Planner/Buyer: Amanda Eagle
Director of Production: Lynn Kendall
Production Designer: Jeff Durham
Production Designer: Pam Kelliher
Country: United States
Published: October 2020
Synopsis:
Given that the collection is centered around balance, Y&L emphasized the equilibrium of the Japandi style, which merges Scandinavian influences with Japanese ones, and its wabi-sabi aesthetic, showing a balanced mindset by embracing the beauty of natural imperfections. In order to honor the design heritage from both countries, the campaign pays homage with Japanese kintsugi (“golden joinery”) in one vignette, a shishi-odoshi fountain in another and warm Scandinavian textures throughout.