Burger King Print Social Distancing Whopper, 3 by Wunderman Thompson, Italy

Social Distancing Whopper, 3
The Print Ad titled Social Distancing Whopper, 3 was done by Wunderman Thompson, Italy advertising agency for Burger King in Italy. It was released in May 2020.
Advertising campaign for Burger King

Burger King: Social Distancing Whopper, 3

Brand
Burger King
Media
Print
Released
May 2020
Posted
May 2020
Market
Italy
Industry
Fast food
Agency
Wunderman Thompson, Italy
Director
Alessandro De Leo
Chief Creative Officer
Lorenzo Crespi
Creative Director
Pas Frezza
Creative Director
Luca Iannucci

Credits & Description:

Client: Burger King
Agency: Wunderman Thompson
Advertising Agency: Wunderman Thompson Italy
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza
Motion designer: Morgan Storti
TV Producer: Marta Armando
Director: Alessandro De Leo
Speaker: Ruggero Andreozzi
Music: The FoolishMouse
Mix audio: Hogarth worldwide Italy
Head of business: Matteo Bellisario
Account: Luca Santagati
Country: Italy
Published: May 2020
Synopsis:
In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”
With all this happening, Wunderman Thompson Italia and Burger King® Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.
Introducing the Social Distancing Whopper, the famous Whopper® now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives®, take-away services and eat-in.