Media: Print
Brand: Cairo Festival City Mall
Agency: Hub
Geo: Egypt
Additional Info: Retail Services
Advertising Agency: The HUB Advertising, Cairo, Egypt
Creative Director / Idea: Nader Khalil
Art Director / Idea: Mohamed Mahmoud
Account Manager: Amr Sakkar
Published: January 2018
Synopsis:
School doesn’t have to be boring, Education can be fun and celebratory. What we did in this campaign was merging between school elements and celebration, creating a playful atmosphere & encouraging students to make the best out of their education.
Back to school.
Make it epic.