Category: Non-Alcoholic Drinks
Media: Print
Brand: Calles de Asunción
Agency: TBWA
Geo: Paraguay
Advertising Agency: Oniria\TBWA, Paraguay
Chief Creative Officer: Camilo Guanes
Creative Directors: Andrea Ferreira, Najib Brozzon
Art Directors: Nathalie Pera, Santiago Valdez
Craft: Karina Jimenez, Santiago Valdez, Andrea Ferreira
Copywriter: Marcelo Rodriguez
Photographer: Juan José Villamayor
Project Manager: Federica Sierra
Producer: Romina Gamarra
Published: August 2018
Synopsis:
Grapefruits on the street
Were garbage before
But everything is transformed
With brightness and madness
Thus a concoction
Full of freshness is born
A millenary drink that heals everything
Calles de Asunción: From the streets to your table