CAMP: CAMP

Credits & Description:

Media: Print
Category: Other
Client: CAMP 2018 Marketing Congress
Agency: Carne Prime Advertising House
Country: Peru
Chief Creative Officer: Jose Luis Rivera y Piérola
Art Director: Ismael Crespo
Art Director: Gary Saavedra
Art Director: Guillermo Ramos
Copywriter: Tony Ramos
Head of Art: piero oliveri
Retoucher: Oswaldo Guerrero
Retoucher: William Huaman
Chief Executive Officer: Maruchi Rodriguez Mariátegui
Synopsis:
Leaders get many followers.
CAMP is the biggest marketing congress in Peru and get together the most successful marketers in Latam.
CAMP, is the most important Marketing Congress in Perú. It brings together CMOs and CEOs of leading companies on an annual basis.
This year campaign was based on the fact that in Perú as many other countries leaders are copied by small business in their visual identities and even pretend to offer a similar brand experience.
With this campaign we wanted to convey executives that in the CAMP they will learn how to create leading, innovative brands as opposed to develop mere followers.