Tagline: Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.
Advertising Agency: Cossette Montreal, Canada
Vice-président creative head: Michel De Lauw
Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Amy Maloney
Illustrator: Mario Berthiaume
Published: August 2010