Care International Print Eat This Paper by Kindred

Eat This Paper
The Print Ad titled Eat This Paper was done by Kindred advertising agency for Care International in Czech Republic. It was released in Mar 2020.
Advertising campaign for Care International

Care International: Eat This Paper

Brand
Care International
Media
Print
Released
March 2020
Posted
October 2020
Market
Czech Republic
Industry
Public awareness
Agency
Kindred
Creative Director
Nikola Foktová
Art Director
Adam Citta
Designer
Adam Citta
Copywriter
Nikola Foktová

Awards:

Cresta Awards 2020
Print, OohPrint adGold

Credits & Description:

Title of Entry: Eat This Paper
Brand: CARE International
Product/Service: Charity
Client: CARE International
Entrant Company: KINDRED.
Creative Agency: KINDRED.
Creative Director: Nikola Foktová
Art Director: Adam Citta
Designer: Adam Citta
Copywriter: Nikola Foktová
Date of Release: 2020-03-18
Notes: The CARE organisation asked us to create a print ad that will help and make people donate. We’ve decided to create a print with a strong and powerful message. And because everything we do is data driven, we’ve created the first print that contains the same nutrient intake of an average african inhabitant. The first fully edible print ad.
Our #EatThisPaper campaign reached almost a million people in the digital world only. It is the most effective campaign CARE Organisation ever had.
Other Credits: Adéla Chvalovská, PR & Influencer Director