Media: Print
Brand: Caritas
Agency: DDB
Geo: Austria
Advertising Agency: DDB, Vienna, Austria
Creative Directors: Thomas Tatzl, Andreas Spielvogel
Art Director: Eva Werner
Copywriter: Andreas Spielvogel
Photographer: Michael Innmann
Published: March 2017
Description: Carla is a second-hand shop and part of Caritas, Austria’s largest social service and non-profit organisation. Currently, there are two stores in Vienna, selling everything from donated shoes and clothing to furniture, toys and books. The money raised from selling these objects goes to fund various Caritas aid projects.
You’re happy about the new things underneath the Christmas tree. Someone else is happy about your old things.