Carlsberg Print A Danish Classic Reborn by Animal Sweden

A Danish Classic Reborn
The Print Ad titled A Danish Classic Reborn was done by Animal Sweden advertising agency for Carlsberg in Sweden. It was released in Nov 2018.
Advertising campaign for Carlsberg

Carlsberg: A Danish Classic Reborn

Brand
Carlsberg
Media
Print
Released
November 2018
Posted
March 2020
Market
Sweden
Industry
Beers and Ciders
Agency
Animal Sweden

Credits & Description:

Category: Alcoholic Drinks
Media: Print
Brand: Carlsberg
Agency: Animal
Geo: Sweden
Advertising Agency: Animal, Stockholm, Sweden
Creative Director: Erik Lindqvist
Art Director: Jakob Eriksson
Copywriter: Gustav Lindberg
Photographer: Fredrik Wannerstedt
Additional Credits: Andreas Wannerstedt, Helene Ström, Madeleine Hollsten
Published: October 2018
Synopsis:
Danes are world famous for their tasteful design, regardless if it’s furniture, architecture or clothing — with pioneers like Arne Jacobsen and Thorvald Bindesbøll, who coincidentally designed the original Carlsberg logo back in 1904. Today modern brands like Hay and Wood Wood is keeping the tradition very much alive.
Carlsberg is the proud guardian of the most iconic Danish design classics of them all — the green Carlsberg bottle. So when making our classic bottle better, we speak as the icon we really are.
The most affordable Danish design piece in the world? Probably.