Client: Carrefour
Agency: Wunderman
Advertising Agency: Wunderman, Amman, Jordan
Creative Director: Fahid Ibrahim
CS Director: Ibrahim Tadros
Account Handler: Saad Habaibeh
Published: April 2020
Country: Jordan
Synopsis:
The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures th...