Castrol Print Beat The Heat, 3 by Icon Advertising
The Print Ad titled Beat The Heat, 3
was done by Icon Advertising advertising agency for Castrol in United Arab Emirates. It was released in Aug 2018.
Castrol: Beat The Heat, 3
Brand
Media
Released
August 2018
Posted
March 2020
Market
Agency
Credits & Description:
Category: Industrial, Agriculture
Media: Print
Brand: Castrol
Agency: Icon Advertising
Geo: United Arab Emirates
Advertising Agency: Icon Advertising, Dubai, United Arab Emirates
Creative Director: Firas Tirhi
Art Director: Ahmed Mostafa
Art Director / Illustrator: Mohamed Khalil
Copywriter: Shrey Sharma
Published: July 2018
Synopsis:
Icon ad developed visuals for Castrol GTX Oil with the use of latest CGI and 3D methods. The concept is based on the extreme and rough conditions an engine goes through and in order to function smoothly, it needs Castrol GTX Oil. The visuals show the machine consuming Castrol GTX oil and surviving in such tough conditions.