In most Asian countries elders play an active role in shaping local communities. Sri Lanka is no exception. However, our youth have increasingly started to forget their contributions. So, we along with PHD Sri Lanka found a way to re-ignite that feeling of respect towards elders in a tangible manner, by way of a BIG tribute that would also remind the elderly population that theyâre still in our thoughts.
A few simple insights led to THE TBWA Sri Lanka's BIG idea. Firstly, the older you ...