Epica Awards 2016 | ||
---|---|---|
Environment | Environment | Bronze - Print |
Media | Media | Silver - Print |
ADFEST 2017 | ||
Media Lotus | Best Use Of Print | Bronze |
Sri Lanka’s national English daily Ceylon Today as part of our initiative to further encourage and highlight the importance of recycling, recently launched our series of ‘Afterlife’ ads.
There, we creatively engaged our readers with an interesting fact. We focused their attention on how, even though, people are prone to recycling frequently, it’s in our nature to recycle in large quantities, forgetting the tiny pieces of paper. It is a global habit that we felt needed to change.
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