Chai Break: Facebook

Credits & Description:

Category: Non-Alcoholic Drinks
Media: Digital
Brand: Chai Break
Agency: Monkey Wrench
Geo: India
Advertised Brand: Chai Break (A popular cafe that serves a variety of teas in India)
Advert Title(s): Wine, Facebook, Rembrandt (Titles of the three creatives submitted.)
Media: Digital & Outdoor
Advertising Agency: Monkey Wrench Communications
Creative Director: Ashis Mridha
Art Director: Dorin Burh, Shalaka Rawat
Copywriter: Madhura Chakravarty
Headline: Mark Zuckerberg rapidly shot to fame with his product Facebook. Closer home, a blue-eyed Pakistani chai-wallah just made tea to earn the likes.
Body copy: Celebrate Chai - the biggest local favourite close to you.
Published: 17 November, 2017
Synopsis:
Chai Break is a popular cafe in India that aims to resurrect the lost flavour of 'chai' or 'tea' amongst the youngsters of today who are driven to break away from local traditional hits and are slowly shifting their likes to cuisines/beverages that are more internationally acclaimed.
Chai Break has strengthened its presence in India with 11 outlets, thronging the cities of Kolkata, Bhubaneswar & Durgapur, while charming their favourite goers with a variety of 'chai' & a bouquet of cuisines such as Italian, Chinese, Thai & Indian.
Their unique range of teas reflect the essence of true Indian culture while reinventing some age-old favourite beverages.