Category: Automotive
Media: Print
Brand: Chevrolet
Agency: McCann
Geo: Brazil
Advertising Agency: WMcCann, São Paulo, Brazil
Creative Directors: Eric Sulzer, Fernando Penteado
Art Director: Leonardo Arcoverde
Copywriter: Augusto Meira
Published: April 2018
Synopsis:
Chevrolet Spin is a huge success in Brazil. But after so many years inside the market, people got used to what the product delivers: more space. This created a new cha...