Chicago Sun Times: Chicago Sun Times

Credits & Description:

Brand THE CHICAGO SUN-TIMES
Entrant OGILVY CHICAGO
OGILVY Chicago, USA Entrant Company
OGILVY Chicago, USA Idea Creation
OGILVY Chicago, USA Production
THEBRIDGE.CO Los Angeles, USA Production
Joe Sciarrotta Ogilvy Chief Creative Officer
Isaac Pagan Ogilvy Creative Director/Art Director
Michael Franklin Ogilvy Creative Director/Copywriter
Jon Wyville Ogilvy Executive Creative Director
Dave Loew Ogilvy Executive Creative Director
Gabe Usadel Ogilvy Executive Director of Design
Hannah Mosele Ogilvy Copywriter
Taylor Carlson Ogilvy Art Director
Mike Diedrich Ogilvy Executive Producer
Kelsy Zemanski Ogilvy Account Supervisor
Jennifer May Rosen Ogilvy Senior Print Producer
Peter Medlock Ogilvy Director of Photography
Joe Griffin Ogilvy Audio Engineer
Julius Dobiesz Ogilvy Freelance Editor
Christopher Mines Ogilvy Senior Editor
Michael Jurkovac TheBridge.co Director
Paul Kelly TheBridge.co Editor
Bill Boyd TheBridge.co Producer
Printz Board Freelance Music Artist
Emmanuel Polanco Freelance Illustrator
Synopsis
Every year there are 10 billion bullets sold in the United States 10 billion bullets that fuel the gun violence epidemic in the U.S. The Chicago Sun-Times covers these shootings and senseless violence nearly every day. They are tired of writing about it, so we decided to do something.
Outcome
The campaign was not only spread by the Chicago Sun-Times, but also picked up by other media outlets and prominent social media influencers. The campaign received over 100 million media impressions. But more importantly, it was shared by each of the major gun reform groups we sought to bring together, teachers, students, parents of victims, those who looked to make a change, and those who had been affected by gun violence the most.
There isn’t one solution to gun violence in America, but by bringing together the most powerful solutions, we can arm people with knowledge and tools to stop the bullets.
Execution
Each action had its own dedicated poster, 31 in total, describing a unique issue and leading to its own URL where real action could be taken.
Campaign Description
Every year there are 10 billion bullets sold in the United States. That’s 31 for every man, woman and child. So, we brought together the 31 most powerful actions to counteract them. 31 bullets to help combat gun violence.
We did this by finding the most powerful gun reform organizations in the country, bringing together their individual solutions, and housing them all in one place.
Each of these solutions were turned into designs and illustrations that were used to draw people into the actions. These illustrations were used in print ads, social posts, out-of-home, and protest posters that were used to direct people to the various petitions, and solutions, all housed on our site.
We then created designs and illustrations for each one that people could easily share, and that could easily draw people into the various solutions, and actions they could take