Child Line: The Anti-bullying month

Credits & Description:

Client: Child Line
Agency: ALL CAPS
Advertising Agency: ALL CAPS agency, Vilnius, Lithuania
Published: April 2020
Country: Lithuania
Synopsis:
The tactic of shock has been used the most in Lithuanian social advertising campaigns. But as we know, disturbing imagery in ads usually works in an opposite way. Yes, it gives you a shock, but it also makes you look the other way as it is repulsive and less relatable to people. So with NGO “Vaikų Linija” ("Child ...