Coca-cola: Coca - Cola Together - Peace [alternative version]

Credits & Description:

Advertiser: THE COCA-COLA COMPANY
Agency: OGILVY PARIS
Geo: France
Executive Creative Director: Baptiste Clinet(Ogilvy Paris)
Business Director: Ben Messiaen(Ogilvy Paris)
Account Manager: Eloise Haye(Ogilvy Paris)
Executive Producer: James Wells(Human Worldwide)
Art Director: Jérémy Bouchet(Ogilvy Paris)
Art Director: Julien Chiapolini(Ogilvy Paris)
Art Buyer: Laurence Nahmias(Ogilvy Paris)
Post supervisor: Phil Crowe(The Mill)
Executive Producer: Rebecca Skinner(HSI)
Executive Producer: Saima Awan(Final Cut)
Line Producer: William Green(HSI)
Editor: Adam Rudd(Final Cut)
Agency Producer: Antoine Bagot(Ogilvy Paris)
Director: David Lachapelle(HSI)
Strategy Director: Hadi Zabad(Ogilvy Paris)
Account Manager: Nicolas Boivin(Ogilvy Paris)
Creative Director: Nicolas Lautier(Ogilvy Paris)
Cinematographer: Paul Cameron(HSI)
Managing Director: Philip Heimann(Ogilvy Paris)
Copywriter: Riccardo Fregoso(Ogilvy Paris)
On the 100th anniversary of the Coca-Cola bottle, we wanted to not only celebrate the world’s most iconic design but also Coca-Cola’s universal value of togetherness.
This outdoor campaign shows a series of hands coming together to form the unmistakable shape of the Coca-Cola bottle. Through it, we celebrate the two pillars of togetherness: “Peace” is a vision of co-existence between the hands of a soldier and a civilian. “Love” shows the coming together of two hands from different ethnic backgrounds.
The power and purity of the idea are further enhanced by the absence of a logo, headline or packshot.