Category: Automotive
Media: Outdoor
Brand: Continental
Agency: Havas
Geo: Mexico
Advertising Agency: Vale Content, Mexico City, Mexico
Chief Creative Officer: Álvaro Zunini
Group Creative Director: Oscar Cuevas
Creative Director: Ricardo Montero
Art Directors: Marco Oseguera, Ismael Mora, Ricardo López
Copywriter: Marco Malako Martinez
Illustrator: Braulio Luna
Photographer: Miguel Palomo
Published: November 2016
Description: You never know when you're going to find on the way someone or something unexpected. You got to have the best break technology tire that helps you to break on time until 4 meters before.