Creighton Osteoporosis Research Center Print Spine/Sole by Bailey Lauerman

Spine/Sole
The Print Ad titled Spine/Sole was done by Bailey Lauerman advertising agency for Creighton Osteoporosis Research Center in United States. It was released in Feb 2016.

Creighton Osteoporosis Research Center: Spine/Sole

Media
Released
February 2016
Posted
February 2016
Creative Director
Creative Director
Photographer
Copywriter

Credits & Description:

Creighton Osteoporosis Research Center commissioned Bailey Lauerman to develop a print ad that promotes their annual fundraising event for research against osteoporosis. Our approach is based on the fact that running and exercise have been known to help build healthy bones. For initial stopping power we used an enlarged image of a running shoe. Art direction highlighted focus on the sole, which doubles as a healthy human spine. As a result, the event was widely considered a success, and the clie...

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