Custo Justo Print The Search, 2 by Opal Publicidade

The Search, 2
The Print Ad titled The Search, 2 was done by Opal Publicidade advertising agency for Custo Justo in Portugal. It was released in Mar 2020.
Advertising campaign for Custo Justo

Custo Justo: The Search, 2

Brand
Custo Justo
Media
Print
Released
March 2020
Posted
March 2020
Market
Portugal
Industry
Consumer & Public services, Online Retail & E-stores
Agency
Opal Publicidade

Credits & Description:

Client: Custo Justo
Agency: Opal Publicidade
Advertising Agency: Opal Publicidade, Porto, Portugal
Creative Director: Gonçalo Santos
Art Director: Michael Altomani
Copywriter: Miguel Ferreira
Illustrator: Hugo Azevedo
Published: March 2020
Country: Portugal
Synopsis:
Finding the right house, apartment or car isn’t a walk in the park. Why? Most of the times we don’t spend enough time thinking of what we need and what for. For instance, buying a house with a garden is all very fine. But am I going to be ok with kids playing football on the grass? Or am I Mr. or Mrs. Buzzkill and no one screws up my precious lawn? Is it for reading in the most peaceful way or to invite the guys for a barbecue? And the car? Is it for Sunday driving, bragging or for family vacations? It’s questions like these that make us find a house, a car, and an insight.