CVC Travel agency: Real Size Billboards

Credits & Description:

CVC, an operator and travel agents via Publicis Brasil has just launched a campaign that reproduces famous tourist attractions with real size images.The out of home action created by Publicis has the goal to arise the curiosity and the desire to travel, emphasizing the magnitude of monuments like the Eiffel Tower, the Liberty Statue and the Coliseum.
Media: Outdoor/ Print
Category: Travel, transport & tourism
Client: CVC
Agency: Publicis Brasil
Country: Brazil
Creative Director: Hugo Rodrigues
Creative Director: Domenico Massareto
Creative Director: Marcelo D’Elboux
Creative: Fred Gerodetti
Creative: Paulo Damasceno
Producer: Rita Vilarim
Producer: Renan Sales
Illustrator: Gelmi Estúdio de Arte
Planner: Eduardo Lorenzi
Planner: Bibiana Lopes
Post production: Casa Vaticano
Print Producer: Pro-solution Impressão Digital
Account manager: Marcos Vinício
Account manager: Gabrielle Ogawa
Media: Miriam Shirley, Andrea Veronezi, Raquel Mattoso, Mariane Franzim
Traffic: Rose Ramalho
Final Art: Murilo Madázio
Art Buyer: Selma Momosse
Client Approval: Marcelo Oste, Paula Carolina Miolaro