Danette Print Spoon F2016 by Y&R Sao Paulo

Spoon F2016
The Print Ad titled Spoon F2016 was done by Y&R Sao Paulo advertising agency for Danette in Brazil. It was released in Jun 2016.
Advertising campaign for Danette

Danette: Spoon F2016

Brand
Danette
Media
Print
Released
June 2016
Posted
June 2016
Market
Brazil
Industry
Yogurt
Agency
Y&R Sao Paulo
Creative Director
Rui Branquinho
Creative Director
Laura Esteves
Art Director
Ronaldo Fonseca
Illustrator
Feppa Rodrigues
Copywriter
Thiago Espeche Art Director

Credits & Description:

Agency:Y&R Sao Paulo
Media: Print
Category: Food
Client: Danone
Agency: Y&R São Paulo
Country: Brazil
Client Services Director: Alessandro Cardoni
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Creative Director: Laura Esteves
Art Director: Ronaldo Fonseca
Copywriter: Thiago Espeche
Head of Art: Felipe Pavani
Account Director: Fernanda Ricci
Planner: Paulo Vita
Planner: tatiana tsukamoto
Planner: Mayra Carbone
Illustrator: Feppa Rodrigues
Print Producer: Ronaldo Cavalcante
Art Buyer: Monica Beretta and Stephanie Wang
Media: Gustavo Gaion and Inajá Ramos
Feeding a child is not an easy task. That’s why parents look for ways to make this moment fun. In Brazil, when feeding a baby, they pretend the spoon is a little plane and say "Watch out for the little plane." Just like Americans do by pretending it's a train and saying "Here comes the choo choo train!" Hence, the meal becomes more entertaining and the child eats in an easier way without complaining.