De Cabrón is a brazilian spicy chilli sauce. The main idea here was to use those boring familiar meals that get "spicy" somehow to sell the spicy chilli sauce. "When the meals get hot keep them hot." is the campaign concept tagline.
Media: Print
Category: Food
Client: De Cabrón
Agency: 3A Worldwide
Country: Brazil
Executive Creative Director: Alvaro Rodrigues
Creative Director: Alvaro Rodrigues
Art Director: Thiago Alves
Art Director: Paulo H...