Deutsche Bahn: This time is yours, 1

Credits & Description:

Title of Entry: This time is yours
Brand: Deutsche Bahn
Product/Service: Public Transport
Client: Deutsche Bahn
Entrant Company: SERVICEPLAN GERMANY
Creative Agency: SERVICEPLAN GERMANY
Craft Leader(s): Christian Sommer
Creative Director: Kazuko Yokoe
Art Director: Marko Wiese
Art Director: Ian Guimaraes
Art Director: Patrick Seifert
Account Manager: Maximilian Brandl, Alina Kortwittenborg
Global Chief Creative Officer: Alex Schill
Christian Sommer, Creative Managing Partner
Matthias Harbeck, Creative Managing Partner
Senior Art Director: Jan-Martin Hopf
Vladislaus Tyszkiewicz, Group Head Text
Markus Koch, Managing Partner
Fabio Lazzari, Director Design
Date of Release: 2020-01-30
Notes: Problem
Busy schedules, always-on smartphones, being stuck in traffic - the signs of our modern society give us more and more the feeling that we no longer have enough time for ourselves.
Idea
With Deutsche Bahn (German Railway), provider of long- and short distance passenger transport in Germany, and largest railway operator in Europe, customers enjoy something that is more relevant than ever: time for themselves. In contrast to motorists who have to concentrate on the traffic ahead, Deutsche Bahn passengers have time they can use purposefully until they reach their destination. How? This is what we illustrate in our campaign "This time is yours".
Solution
We visualize the time that train passengers spend purposefully or relaxed, depending on their interests. The dynamic and smooth implementation creates the impression that time runs fast - if you have it all to yourself.