DFS: Resilience Fabric, 4

Credits & Description:

Client: DFS
Advertising Agency: krow London, UK
Creative Director: Darryl George
Art Director: Jon Mitchell
Copywriter: Darryl George
Planning Director: Aileen Ross
Senior Account Director: Felicity Pelly
Agency Producer: Kate Bailey
Director: Pedro Romhanyi
Production company: Outsider
Producer: Gareth Francis
Editor: Dan Good
Post Production: The Mill
Published: September 2020
Country: United Kingdom
Synopsis:
The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London.
A 20-second television ad shows kids, pets and a canoodling couple each using a DFS Resilience sofa in their own particular ways, highlighting the fact that it is ‘Oops resilient’, ‘snore resilient’ and finally ‘life resilient’. It ends with the strapline ‘Designed for comfort. Made to last’.
The ad breaks on television this week, backed by digital and social activity running through until 2 November.