Brand: RAM
Media: Print
Category: Automotive
Agency: The Richards Group
Geo: United States
Ram Trucks: Truck Country - fishing
Welcome to Truck Country where true happiness is measured in pounds, not dollars.
Advertising Agency: The Richards Group, Dallas, USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Directors: Mike Latour, Justin McCormick
Copywriter: Chad Berry
Illustrator: DKNG Studios
Published: July 2014