Dodge Print Tail Lights, 2 by Wieden + Kennedy Portland

Tail Lights, 2
The Print Ad titled Tail Lights, 2 was done by Wieden + Kennedy Portland advertising agency for Dodge in United States. It was released in Feb 2016.
Advertising campaign: Dodge Lights

Dodge: Tail Lights, 2

Brand
Dodge
Media
Print
Released
February 2016
Posted
February 2016
Market
United States
Industry
Cars
Agency
Wieden + Kennedy Portland
Creative Director
Micah Walker
Creative Director
Justine Armour
Art Director
Robert Kendall
Copywriter
Nick Morrissey

Credits & Description:

Wieden + Kennedy, Portland has created a cheeky double-gatefold ad for Dodge in the March issue of the US edition of Playboy, the first issue where nudity is no longer a feature of the iconic magazine.


The ad was created by Nick Morrissey and Robert Kendall, under the co-creative direction of Justine Armour and Micah Walker.

W+K's double-gatefold ad is placed just inside the front cover, believed to be the first domestic auto ads to appear in Playboy magazine for 25 years.

As a bonus, the number of newsstands carrying the magazine has jumped now that it is no longer classified as soft porn. Around 1,200 more newsstands are selling the toned-down issue.
Media: Print
Category: Automotive
Client: Dodge
Agency: Wieden + Kennedy, Portland
Country: United States of America
Creative Director: Justine Armour
Creative Director: Micah Walker
Art Director: Robert Kendall
Copywriter: Nick Morrissey