Campaign Title: “Which Side Are You On?”
Client: Donate Life Pennsylvania
Advertising Agency: Pavone, Harrisburg, PA (USA)
Synopsis:
180,000 new registered organ and tissue donors from 2015 to 2018: That was the ambitious goal set by Donate Life Pennsylvania, an organization that builds awareness about the importance of donation and encourages people to register. Reaching this goal increases the chances that the more than 8,000 Pennsylvanians waiting for a life-saving ...