Ease Labs Print Hydrilla Cells by McCann Health Sao Paulo

Hydrilla Cells
The Print Ad titled Hydrilla Cells was done by McCann Health Sao Paulo advertising agency for Ease Labs in Brazil. It was released in Sep 2020.
Advertising campaign for Ease Labs

Ease Labs: Hydrilla Cells

Brand
Ease Labs
Media
Print
Released
September 2020
Posted
September 2020
Market
Brazil
Industry
Health & Pharmaceuticals
Agency
McCann Health Sao Paulo
Creative Director
Alessandra Gomes
Producer
Karen Xavier
Art Director
Eduardo Basque
Copywriter
Fernando Franchim
Producer
Ycaro Prata

Credits & Description:

Client: Ease Labs
Agency: McCann Health Sao Paulo
Creative Director: Alessandra Gomes
Producer: Karen Xavier
Art Director: Eduardo Basque
Copywriter: Fernando Franchim
Producer: Ycaro Prata
Account Director: Ana Padinha
Retoucher: Eduardo Basque
Published: September 2020
Country: Brazil
Synopsis:
Situation: The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results.

Solution: To demystify this prejudice that still exists, we use the microscopic view of leaves, flowers, tree trunks, that is, everything that comes from nature, to take the deeper look that science is capable of. For this we created the concept: Nature has science that science itself did not know. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.