Etisalat Print Hands by X3M Ideas Lagos

Hands
The Print Ad titled Hands was done by X3M Ideas Lagos advertising agency for subbrand: EasyBlaze 4G LTE (brand: Etisalat) in Nigeria. It was released in Apr 2017.
Advertising campaign for Etisalat

Etisalat: Hands

Brand
EasyBlaze 4G LTE  (Etisalat)
Media
Print
Released
April 2017
Posted
April 2017
Market
Nigeria
Industry
Internet Service Providers
Agency
X3M Ideas Lagos
Creative Director
Adesola Kosoko
Art Director
Samuel Uduak
Copywriter
Kelechi Uduma 

Credits & Description:

Advertised brand: Etisalat
Advert title(s): Power In Your Hands
Headline: EasyBlaze 4G LTE
Copy text: Superior Power Is No Longer A Fantasy
Media: Print 

Advertising Agency: X3M Ideas, Lagos, Nigeria
Creative Director: Adesola Kosoko
Art Director: Samuel Uduak
Copywriter: Kelechi Uduma 
Illustrator: Kimson Osaghae
Published: March, 2017
Synopsis: A leading Telecommunications brand in Nigeria [Etisalat] ushered in a new era of broadband service. The campaign objective: Position the brand as the provider of powerful [reliable and consistent] internet connection that enables consumers to make the most out of life's opportunities. In other words, EasyBlaze 4GLTE empowers the user to achieve a lot more. Hence the Power In Your Hands campaign theme.
Most consumers [in the Nigerian market] believe a powerful/reliable internet service is still a joke…a fantasy. Here, the ad suggests EasyBlaze 4GLTE has taken power from the fantasy world [represented by Hulk] and made it a reality [as powerful internet connection] in the hands of the user.