Advertised brand: ecotricity
Advert title: CO2
Media: Print
Advertising Agency: Miami Ad School, New York City, USA
Art Director: Dagny Rozniak
Copywriter: Kim Truong
Published: March 2018
Synopsis:
Using optical illusion, this print ad visualizes the effect of switching to green energy: cutting down carbon dioxide emission. When people stare at the green button on the ad for approximately 20 seconds, they will see the C in CO2 disappears, turning...