El País: What do you think?, 6

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: El País
Product: El País (Spanish media)
Title: What do you think?
Media: digital, print, outdoor
Country: Spain
Date Of Campaign: 26/01/2019
Background:
The newspaper El País was launched in 1976 (alongside the new Spanish democracy) in a country where all other media were in line with the Franco dictatorship.
Idea:
-Take back its position of leadership, as a progressive media outlet and as a reference point.
Results:
It also applied ad hoc digital content and interactive graphics that meant users could hear what was happening behind each image, drawing viewers in and making them think about the issues raised.