El País Print What do you think?, 6 by Shackleton Spain

What do you think?, 6
The Print Ad titled What do you think?, 6 was done by Shackleton Spain advertising agency for El País in Spain. It was released in Jan 2019.

El País: What do you think?, 6

Media
Released
January 2019
Posted
May 2020
Market
Industry

Awards:

Caples Awards 2019
Digital B to C-Finalist
Traditional media-Bronze

Credits & Description:

Agency: Shackleton Madrid S.L.
Client: El País
Product: El País (Spanish media)
Title: What do you think?
Media: digital, print, outdoor
Country: Spain
Date Of Campaign: 26/01/2019
Background:
The newspaper El País was launched in 1976 (alongside the new Spanish democracy) in a country where all other media were in line with the Franco dictatorship.
Idea:
-Take back its position of leadership, as a progressive media outlet and...

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