Caples Awards 2019 | ||
---|---|---|
Digital B to C | - | Finalist |
Traditional media | - | Bronze |
Agency: Shackleton Madrid S.L.
Client: El País
Product: El País (Spanish media)
Title: What do you think?
Media: digital, print, outdoor
Country: Spain
Date Of Campaign: 26/01/2019
Background:
The newspaper El País was launched in 1976 (alongside the new Spanish democracy) in a country where all other media were in line with the Franco dictatorship.
Idea:
-Take back its position of leadership, as a progressive media outlet and...