Etihad Airways Print, Outdoor Chef hats [portrait] by Cheil London

Chef hats [portrait]
The Print Ad titled Chef hats [portrait] was done by Cheil London advertising agency for Etihad Airways in United Kingdom. It was released in Dec 2016.

Etihad Airways: Chef hats [portrait]

December 2016
December 2016
Art Director
Creative Director
Art Director

Credits & Description:

Cheil London reveals maiden campaign for Etihad Airways, positioning the airline as a hospitality brand
The global print and digital campaign shows how Etihad offers a superior travelling experience to its rivals, positioning the company as a hospitality brand rather than just an airline. A series of five different executions use simple, playful, yet elegant, images of the lengths it goes to in order that its customers are treated as guests rather than passengers.
For example, one ex...

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