Category: Copywriting
Advertiser: FINANCIAL TIMES GERMANY
Product/Service: FINANCIAL TIMES GERMANY
Agency: KNSK WERBEAGENTUR
Chief Creative Officer: Detmar Karpinski
Creative Director: Ulrike Wegert/Ansgar Böhme/Tim Krink
Copywriter: Melanie Negasi/Steffen Steffens/Dieter Kolaja/Antje Clement/Ansgar Böhme
Art Director: Thomas Thiele
Other Credits: Grafik Design: Sidney Tapper/Thomas Nickel/Heidrun Fröhling/Florian Scholz
English Translation of Main Headlines
An image campaign for the FTD, in which the newspaper is positioned as opinion-forming, image-forming and insightful.
Intelligent headlines and conceptual images in the well-known FTD look.