On World Water Day, The Ondazul Institute launched a press campaign that, differently to most environmental ads, appealed to people's less noble feelings. The ads argue that, even thinking in selfish terms, protecting the oceans continues to be important.
Media: Print
Category: Public interest
Client: Ondazul Institute
Agency: Quê Comunicação - Rio de Janeiro
Country: Brazil
Creative Director: Eduardo Almeida
Art Director: Bernardo Cople
Copywriter...