Fundación Repro: Apple

Credits & Description:

Media: Print
Category: Health & safety
Client: REPRO Foundation
Agency: Mercado McCann
Country: Argentina
Chief Creative Director: Martín Mercado
Executive Creative Director: Darío Rial
Executive Creative Director: Diego Tuya
Creative Director: Nicolás Ochoa
Creative Director: Nicolás Massimino
Art Director: Alejandro Isturiz
Copywriter: Gustavo Lema
Production Manager: Agustin Borgognoni
Synopsis:
The Repro Foundation wanted to talk directly to those couples and single women that give up on their dreams of conceiving a baby without giving a proper fight.
Mercado McCann, Argentina made a comparison between pregnant bellies and fruits.Why? Because a baby could be the fruit of not giving up.
It's true that sometimes, having a baby is very difficult.
It's also true that we’re here to help you make it possible.
The fruit of not giving up.