Gap Print I am GAP, 2 by Untitled Worldwide
The Print Ad titled I am GAP, 2
was done by Untitled Worldwide advertising agency for Gap in United States. It was released in May 2017.
Gap: I am GAP, 2
Brand
Media
Released
May 2017
Posted
May 2017
Market
Industry
Agency
Photographer
Credits & Description:
Category: Fashion
Media: Print
Brand: GAP
Agency: Untitled
Geo: United States
Advertising Agency: Untitled Worldwide, USA
Photographer / Director of Video and Photo: Valerio Spada
Published: May 2017
Description: The Gap Summer campaign takes diversity in marketing to a new level -- rather than using real models, street casting was used to find 20 widely diverse individuals from across the country, and footage was shot in 6 cities encompassing all typologies of environments: nature, rural, urban, and draped canvas. In today's fractured America, the campaign takes a strong stance for inclusivity of lifestyle and attitude.