Gardena Print Celebrate Every Season by Heimat Wien

Celebrate Every Season
The Print Ad titled Celebrate Every Season was done by Heimat Wien advertising agency for Gardena in Austria. It was released in Nov 2017.
Advertising campaign for Gardena

Gardena: Celebrate Every Season

Brand
Gardena
Media
Print
Released
November 2017
Posted
November 2017
Market
Austria
Industry
Gardening Instruments & Products
Agency
Heimat Wien
Creative Director
Christoph Pausz
Copywriter
Christoph Pausz
Art Director
Georg Feichtinger
Creative Director
Georg Feichtinger
Photographer
Dieter Braschl
Art Director
Simon Pointner
Copywriter
Robin Kappacher

Credits & Description:

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Graphic Designers: Simon Pointner, Fabian Kohlert
Photographer: Dieter Brasch
Published: November 2017
Description:
Task: GARDENA is the top-of-mind brand for traditional gardeners and wants to evoke their inner passion for life.
Idea: While gardening with GARDENA products one can live every season with every sense to the fullest.
In other words: One is invited to celebrate every season.
Solution: “Celebrate every season” was translated directly to the visual level in an inspiring and life appreciating way by crafting confetti out of real leaves.
Celebrate every Season.