Gardena Print Cutting at the highest heights by Heimat Wien

Cutting at the highest heights
The Print Ad titled Cutting at the highest heights was done by Heimat Wien advertising agency for Gardena in Austria. It was released in Feb 2017.
Advertising campaign for Gardena

Gardena: Cutting at the highest heights

Brand
Gardena
Media
Print
Released
February 2017
Posted
February 2017
Market
Austria
Industry
Household maintenance & pet products, Gardening Instruments & Products
Agency
Heimat Wien
Art Director
Lukas Hueter
Creative Director
Christoph Pausz
Copywriter
Christoph Pausz
Art Director
Georg Feichtinger
Creative Director
Georg Feichtinger
Art Director
Simon Pointner
Copywriter
Robin Kappacher

Credits & Description:

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters: Christoph Pausz, Robin Kappacher
Digital Artist: Mladen Penev
Published: February 2017
Description:
The concept to be conveyed was that GARDENA garden tools offer more intelligent solutions for all aspects of garden work and make gardening easier.
Idea: GARDENA garden tools are not simply tools. In effect they are a part of the user, and in this sense extend his or her natural possibilities and capabilities.
Solution: The benefits of GARDENA garden tools were translated directly to the visual level by means of appropriate intervention in nature.
Cutting at the highest heights. The new GARDENA StarCut plus.