Gardena Print Rain Songs by Heimat Wien

Rain Songs
The Print Ad titled Rain Songs was done by Heimat Wien advertising agency for Gardena in Austria. It was released in Apr 2017.
Advertising campaign for Gardena

Gardena: Rain Songs

Brand
Gardena
Media
Print
Released
April 2017
Posted
April 2017
Market
Austria
Industry
Gardening Instruments & Products
Agency
Heimat Wien
Art Director
Lukas Hueter
Creative Director
Christoph Pausz
Copywriter
Christoph Pausz
Art Director
Georg Feichtinger
Creative Director
Georg Feichtinger
Art Director
Simon Pointner
Copywriter
Robin Kappacher

Credits & Description:

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner, Lukas Hueter
Copywriters: Christoph Pausz, Robin Kappacher
Published: April 2017
Description:
When the Original GARDENA System (OGS) came out in 1968 it changed watering forever.
Idea: The reliability and versatility of the OGS enables gardeners to bring any kind of rain – and therefor is the real cause, why rain became one of the most common issues in popular music in the last 50 years.
Solution: The reliability and versatility of the OGS was communicated by referring to well known songs from the last 50 years, which mention rain in their title.
Bringing Rain since 1968. The Original GARDENA System.