Roses Creative Awards 2017 | ||
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Craft | Art Direction | Bronze |
Agency: Rees Bradley Hepburn Ltd
Client: Giant Leamington
Synopsis:
Evans Cycles arrived in Leamington Spa last year, with a local 48-sheet campaign trotting out the usual clichés like specialist advice. Just up the road, however, is Giant Leamington – whose staff, including owner and legendary mountain biker Billy Cheetham, are all ex or current pro race cyclists. Now THAT is a specialist bike shop (and the seed of a compelling campaign).