Category: Health
Media: Print
Brand: GSK
Product: Rheumatoid Arthritis Awareness
Agency: Area 23
Geo: United States
Advertising Agency: Area 23, New York, USA
Creative Directors: Tim Hawkey, Chris Bernesby, Joe Capanear
Art Directors: Joe Capanear, Zuzana Zaloudek, Victoria Bukowski
Copywriters: Mike McKeever, Chris Bernesby
Illustrator: Lamano Estudio
Published: February 2017
RA patients aren't being dramatic. The emotional...